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THE MAGIC BEHIND OUR BRANDS
This is the team who has come up with some of the world’s most well-known brands, like SKII, Ariel, JOY, Pantene, Pampers, researched, developed, refined, tested and perfected them. R&D professionals at P&G work with advanced technology to launch products that have the potential to change the marketplace and shape the future of the industry.
P&G is a powerhouse of data. We’re proud to say that behind every brand is robust science —and equally remarkable scientists: women and men who are among the world’s foremost experts and who have dedicated their careers to understanding consumers, head to toe, at every stage and every age, so they can bring amazing science into consumer’s life every day. We’re talking cutting-edge technology, "hands-on" labs and pilot plants, 41,000+ active patents and a team full of inventors.
CONSUMER AT THE CENTER:
We believe innovation starts with the consumer. (“Consumer is Boss”) We start research and development by firstly understanding and exploring consumer needs. We constantly strive to understand the changing needs of potential consumers and the needs that existing products cannot fully meet. Through this effort, we can generate ideas for many new products or products that are ahead of the time. On the other hand, existing technologies and new-emerging technologies based on basic research can also trigger the creation of ideas for new products. Ideas or prototypes that realize the possible technology are created, refined, and tested to create consumer delight. Innovation occurs when “What’s Needed” (but hasn’t been experienced) is matched with “What’s Possible” (but hasn’t been developed).
In P&G, Consumer is at the center of everything we do. And, every single day, we work to find new and better ways to help people and improve their lives in small but meaningful ways with our brands and products.
This is the team who has come up with some of the world’s most well-known brands, like SKII, Ariel, JOY, Pantene, Pampers, researched, developed, refined, tested and perfected them. R&D professionals at P&G work with advanced technology to launch products that have the potential to change the marketplace and shape the future of the industry.
P&G is a powerhouse of data. We’re proud to say that behind every brand is robust science —and equally remarkable scientists: women and men who are among the world’s foremost experts and who have dedicated their careers to understanding consumers, head to toe, at every stage and every age, so they can bring amazing science into consumer’s life every day. We’re talking cutting-edge technology, "hands-on" labs and pilot plants, 41,000+ active patents and a team full of inventors.
CONSUMER AT THE CENTER:
We believe innovation starts with the consumer. (“Consumer is Boss”) We start research and development by firstly understanding and exploring consumer needs. We constantly strive to understand the changing needs of potential consumers and the needs that existing products cannot fully meet. Through this effort, we can generate ideas for many new products or products that are ahead of the time. On the other hand, existing technologies and new-emerging technologies based on basic research can also trigger the creation of ideas for new products. Ideas or prototypes that realize the possible technology are created, refined, and tested to create consumer delight. Innovation occurs when “What’s Needed” (but hasn’t been experienced) is matched with “What’s Possible” (but hasn’t been developed).
In P&G, Consumer is at the center of everything we do. And, every single day, we work to find new and better ways to help people and improve their lives in small but meaningful ways with our brands and products.